Marketing Environment Essay Example | Topics and Well Written Essays - 1750 words - 2

Marketing Environment - Essay Example While some of these factors are easily controllable by the firm, others are difficult or impossible to change and as a result, need to be accommodated in the business decision making. According to Kotler (1999, p. 10), â€Å"A company’s marketing environment consists of the internal factors & forces, which affect the company’s ability to develop & maintain successful transactions & relationships with the company’s target customers.† A business’s marketing environment consists of various internal and external factors. These factors are sub-divided into various micro and macro factors. A business’s internal marketing environment consists of factors such as, machine, workers and employees, equipments, capital and internal operations that guide the internal marketing decisions. Internal marketing environment comprise forces that affect an organization’s ability to cater to the consumers. These factors may include sales representatives, marketing managers, marketing plans, marketing budget, inventory, procedures or logistics (Ferrell and Hartline, 2010). It also includes departments, which are often ignored during the decision making process. For instance, besides the marketing, finance and human resource, the management should also consider other departments such as, research and development, accounting department and personal department, before making any business decisions (Homburg, Workman and Jensen, 2000). A discussion on the various marketing environment factors will help in better evaluation of their influence on marketing decisions undertaken b y a business. External marketing environment factors are further subdivided into macro and micro environment factors. Micro-environmental factors consist of suppliers, marketing intermediaries, consumers and competitors. Suppliers are individuals delivering important resources for producing services and goods. Supplier policies significantly affect marketing decisions of the managers

Ethical prinicles Essay Example | Topics and Well Written Essays - 500 words

Ethical prinicles - Essay Example â€Å"The principles of emergency management must be a part of the EOP design and include a comprehensive plan for tackling all potential and actual hazards† (Smeltzer et al., 2009, p. 1314). In light of the Patient’s Bill of Rights proposed by the American Hospital Association, hospitals assume a lot of responsibilities towards the patients that include the patients’ education, and respect along with health. The patient has the right to make decisions about the plan of care prior to and during the course of treatment and to refuse a recommended treatment or plan of care to the extent permitted by law and hospital policy and to be informed of the medical consequences of this action. (AHA, 1992). What to talk of asking the patient’s opinion or decision regarding the plan of care the hospital staff had formulated for him, the patient in the video was not even informed of it. By not consulting the patient for his consent upon the treatment and not educating h im upon the potential consequences of it, the hospital staff violated the principle of healthcare ethics.